Why Invest in UX?

To create great UX, it will require investment in resources, process & vision. Will it be worth it? There is good reason to think so: the tangible Returns on Investment (ROI) make creating great UX a smart business decision.

ROI for your organization

“Good user experience is clearly good for business. Studies show that companies that invest in UX see a lower cost of customer acquisition, lower support cost, increased customer retention and increased market share, according to a study done by Forrester. When compared to their peers, the top 10 companies leading in customer experience outperformed the S&P index with close to triple the returns. Forester Research shows that, on average, every dollar invested in UX brings 100 dollars in return. That’s an ROI of a whopping 9,900 percent.” - Good UX Is Good Business, Andrew Kucheriavy, Forbes 2015

User's ROI

"True user experience goes far beyond giving customers what they say they want, or providing checklist features." - The Definition of User Experience, Don Norman & Jacob Nielsen