Iterate on the Design
Purpose of this step
This step is about continual improvement on your product or service, based on new information discovered through validation.
You iterate on a design in order to:
- Act upon current understanding of known and evolving user needs.
- Address failures with the current design solution.
- Make improvements based on current priorities.
Plan for continual improvement
- Accept that your product isn't perfect (it will never be perfect).
- Determine the success criteria for your product or service, from both users' perspectives and the business perspective.
- Determine how you will evaluate success. You can use:
- Log and usage data.
- Periodic user studies.
- Periodic contextual inquiry.
- Plan for both periodic and ongoing collection and analysis of the data.
- Have a process for putting iterative project work into work schedule.
Respond to data
- Based on latest data and findings, recommend opportunities for improvement.
- Prioritize recommendations into logical groupings that cover known user workflows and address known pain points.
- Prioritize an MVP for the next iteration.
- What are the workflow(s) your product can support that will provide known user value?
- What issues with the current product need to be solved in the next iteration?
- Consider both user needs and technical debt as you map out work.
- Begin a new cycle of UX work.
- Start back with Understand step and go through the process.
- Focus your work through each step to the scope determined for this iteration’s MVP.
- Plan for the next iteration
- What data will you need and how will it be gathered?
- When will you do the next iteration?
- Who is responsible for pushing the next iteration at project resourcing meetings? (Service Team, Service Owner,...)
Lack of foresight
- Not scheduling for iteration. If it isn't planned, it likely never happens.
- Failing to set up necessary data collection to inform the next iteration. This is especially important with log data.
- There is no organizational support for iteration. Always a push for new features or products.